
Why choose flexible packaging?
HIGH RESOLUTION IMAGE: Flexible packaging gets your product noticed.
Eye catching and attention grabbing graphics produced by state of the art rotogravure printing draws consumer’s attention. Pouches stand up and stand out while shrink wraps provide full 360 visibility for consumers. Packaging plays a crucial role in marketing by catching the eye of the consumer and enticing them to buy.
QUALITY: Flexible packaging guarantees uncompromised quality.
Flexible packaging provides superior barrier properties to protect products, extend shelf life, ensure freshness, and maintain colors and flavors. Flexible packaging can be tailored to control transmission of moisture, light, oxygen, flavor, and outgassing.
SAVINGS: Flexible packaging saves money on warehouse and transportation costs.
The material used in flexible packaging is lighter and smaller than traditional packaging allowing more to fit in less space for greater efficiency in shipping and warehousing. Flexible packages also save space on retail shelves and in consumer’s pantries because they only use a small fraction of the space required by other packaging.
CONSUMER-FRIENDLINESS: Flexible packaging benefits the consumer.
Flexible packaging can easily and economically be combined with consumer friendly features such as resealable “zippers” or spouts and are safe and easy to open without the use of scissors.
COST-EFFECTIVENESS: Flexible packaging is cost effective.
Flexible packaging is cheaper to produce than traditional packaging. The use of stand up pouches allows filling lines to run faster by reducing the steps and added materials required in traditional “bag in box” style packaging.
PRODUCT VISIBILITY: Flexible packaging allows for clear product visibility.
Unique packages and shrinks can be created with windows or clear panels to showcase the product while integrating the use of vivid colors and graphics.
"GREEN" PACKAGING: Flexible packaging is environmentally friendly.
Flexible packaging requires less energy to produce than traditional packaging and since they are small and compact, they are easier to dispose of and take up less space in landfills.
DURABILITY: Flexible packaging benefits the distribution channel.
Flexible packages are strong, lightweight, scuff resistant and less likely to break. Increased barrier and structural strength protects the integrity of the product resulting in less lost sales and returns.
CONVENIENCE: Flexible packaging easily allows companies to change the “look” of a product.
The cost of adding a shrink sleeve to an existing container or altering the graphics used to create a billboard effect on a stand-up pouch is minimal. Shrink sleeves and stand up pouches can dramatically change the “look” and “feel” of an existing product, create an instant “presence” for the launch of a new product, or make noticeable changes to highlight a short term or seasonal promotion.
Call us today at 201-210-8958 so you can Go Flexible, too!
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